Embrace Variety
Embrace Variety
by Ira Nezhynska
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Embrace Variety

Welcome,
and thank you for becoming Embrace Variety's early reader!

These days, EV is on a production hiatus. You'll start receiving micro-lessons from me in 2026.

We will cover five topics:

  1. Brand essentials or a Minimum Viable Brand: when, how, and what to do when just starting.
  2. Rebranding: how to re-engineer your company's reputation from what people think about you after years of shipping to the desirable image.
  3. Visual languages: all things aesthetics.
  4. Marketing UX: everything that happens to a potential user/partner/contributor/donor from the moment of hearing about your company for the first time to the first (out of three) "Yes!"
  5. (occasionally) Design as an attitude: thoughts on design in decentralized tech, systems thinking, cultural curiosities that live in tech, etc.

If you'd like me to unpack something specific for your project or industry, just email me at iryna@nezhynska.com or submit your question anonymously here.

Meanwhile,

Check out the FAQ asked by readers like you:

Read my answers here: https://nezhynska.com/ev#faq

What to read before Season 3 starts?

You may like some of the readers' favorites:

How to find a unique symbol when nothing comes to mind
EV #024
Embrace VarietyIra Nezhynska
How would your headquarters look?
EV #022
Embrace VarietyIra Nezhynska
3-step secret of presenting lists
EV #021
Embrace VarietyIra Nezhynska

During the Berlin Blockchain Week, people got very excited about my curated list of books. They are arranged in the flow as you need them when turning an idea into a go-to-market-ready product:

11 books on design-it-yourself and marketing for first-time founders ⋅ EV #012
This week I’m at Berlin Blockchain Week, and I brought a giveaway for developers. It’s a list of 11 books on DIY (design-it-yourself) and marketing for first-time founders who want to turn their idea into a go-to-market-ready product and give it a brand that wins the hearts and minds of
Embrace VarietyIra Nezhynska

Thank you again. And welcome!

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