Welcome,
and thank you for becoming Embrace Variety's early reader!

Since the EV launch, I've received encouraging feedback from readers. It's helpful, interesting and urgently needed in our decentralized and open-source tech.

But there was something else — something impossible to ignore: everyone I talked to after the first 13 issues said that three emails per week was much. It was difficult to keep up with the frequency, and skipping an issue or two felt like missing out.

So…

I'm taking a short pause in sending emails to redesign the EV format.

In July, you'll start receiving the EV emails again. They will be weekly emails.

A weekly format will be a balance of the three planned types of content under a single theme per issue:

• strategy advice to set up for a long-term game.
• step-by-step how-tos and quick-fix-big-win tactics.
• pure-aesthetic-joy listicle, mindset advice or DIY (design-it-yourself) resources.

Meanwhile

While I'm reworking the EV, check out the past issues:

1. Three "Yes!"
2. Perception matrix: symbols and styles
3. If a blog was a movie…
4. 5 layers of Brand ID Stack
5. An alternative to R.I.P.
6. A subjective list of the most beautiful brands in Web3
7. Website as a city
8. 5 Whys
9. Who is playing?
10. 9 strategy questions for a crystal-clear brand strategy
11. Shallow waters, or “Balenciaga vs H&M”
12. 11 books on design-it-yourself and marketing for first-time founders
13. How to choose a new design direction without breaking the bank

During the Berlin Blockchain Week, people got very excited about my curated list of books. They are arranged in the flow as you need them when turning an idea into a go-to-market-ready product:

11 books on design-it-yourself and marketing for first-time founders ⋅ EV #012

This week I’m at Berlin Blockchain Week, and I brought a giveaway for developers. It’s a list of 11 books on DIY (design-it-yourself) and marketing for first-time founders who want to turn their idea into a go-to-market-ready product and give it a brand that wins the hearts and minds of

Embrace VarietyIra Nezhynska

If you'd like me to unpack something specific for your project or industry, just email me at iryna@nezhynska.com or submit your question anonymously here.

Thank you again. And welcome!