Inspiration & resources
11 books on design-it-yourself and marketing for first-time founders ⋅ EV #012
This week I'm at Berlin Blockchain Week, and I brought a giveaway for developers. It's a
Early branding
Articles for first-time founders on how to build your project reputation from the ground up.
Strategic setup
9 questions for a crystal-clear brand strategy ⋅ EV #010
1. Who are we here to serve?
These are people your project exists for. Be specific.
2. What are the
How-tos & tactics
5 Whys ⋅ EV #008
Ask a good copywriter or marketer how to write copy that persuades — or, converts on your website — and they’ll
How-tos & tactics
An alternative to R.I.P. ⋅ EV#005
The branding industry has an old and bulletproof way to uncover a company's true brand mission and purpose
Strategic setup
Three "Yes!" ⋅ EV #001
Your primary audiences — users, partners, developers, attendees, funders, etc. — will say "Yes!" to your project three times.
The