Strategic setup
How to choose a new design direction without breaking the bank ⋅ EV #013
If (re)branding is on your mind, you’ll one day need to make a future-defining decision for your brand
Strategic setup
Design insights and advice that give you the direction, save you from mistakes and help allocate resources for a long and successful run. Delivered to your inbox every Monday.
Strategic setup
9 questions for a crystal-clear brand strategy ⋅ EV #010
1. Who are we here to serve?
These are people your project exists for. Be specific.
2. What are the
Strategic setup
Website as a city⋅ EV #007
Think about web design in three layers.
Think about your website as a city.
The base layer is information architecture.
Strategic setup
5 layers of Brand ID Stack ⋅ EV #004
When people hear “brand identity”, they first imagine a logo, colors, patterns — all things visual.
It happens because we rely
Strategic setup
Three "Yes!" ⋅ EV #001
Your primary audiences — users, partners, developers, attendees, funders, etc. — will say "Yes!" to your project three times.
The