Welcome,
and thank you for becoming Embrace Variety's early reader!

You'll start receiving micro-lessons from me in up to three days.

Here is what to expect:

Strategic setup on Mondays — advice on how to find the RIGHT direction, avoid common mistakes and make better plans for a long and successful game.

How-to tactics on Wednesdays — step-by-step process breakdowns, dos & don'ts, and field-tested tactics.

Curated lists on Fridays — pure-aesthetic-joy listicle, or a fun analog exercise to do over the weekend that will help you develop a designer-grade aesthetic taste.

We will cover five topics:

1. Early branding or minimum viable branding: when, how, and what to do when your product is just starting.
2. Rebranding: how to re-engineer your company's reputation from what people think about you after years of shipping to the desirable image.
3. Visual languages: all things at the intersection of aesthetics, business, and human psychology.
4. Marketing UX: everything that happens to a potential user/partner/contributor/donor from the moment of hearing about your company for the first time to the first (out of three) "Yes!"
5. (occasionally) Design as an attitude: thoughts on design in decentralized tech, systems thinking, cultural curiosities that live in tech, etc.

If you'd like me to unpack something specific for your project or industry, just email me at iryna@nezhynska.com or submit your question anonymously here.

Meanwhile,

Check out the FAQ asked by readers like you:

Or read the past issues:

1. Three "Yes!"
2. CheckPerception matrix: symbols and styles
3. If a blog was a movie…
4. 5 layers of Brand ID Stack
5. An alternative to R.I.P.
6. A subjective list of the most beautiful brands in Web3
7. Website as a city
8. 5 Whys
9. Who is playing?
10. 9 strategy questions for a crystal-clear brand strategy
11. Shallow waters, or “Balenciaga vs H&M”
12. 11 books on design-it-yourself and marketing for first-time founders
13. How to choose a new design direction without breaking the bank

During the Berlin Blockchain Week, people got very excited about my curated list of books. They are arranged in the flow as you need them when turning an idea into a go-to-market-ready product:

11 books on design-it-yourself and marketing for first-time founders ⋅ EV #012

This week I’m at Berlin Blockchain Week, and I brought a giveaway for developers. It’s a list of 11 books on DIY (design-it-yourself) and marketing for first-time founders who want to turn their idea into a go-to-market-ready product and give it a brand that wins the hearts and minds of

Embrace VarietyIra Nezhynska

Thank you again. And welcome!

P.S. If you have a moment, tell me: Why did you subscribe to my newsletter? What do you hope to learn here? Your answers will help me meet your expectations.