How-tos & tactics
Shallow waters, or “Balenciaga vs H&M” ⋅ EV #011
Patterns make our lives easy. Visual stereotypes and cliches are patterns, too. They make our thinking process easy.
Easy things
How-tos & tactics
5 Whys ⋅ EV #008
Ask a good copywriter or marketer how to write copy that persuades — or, converts on your website — and they’ll
How-tos & tactics
An alternative to R.I.P. ⋅ EV#005
The branding industry has an old and bulletproof way to uncover a company's true brand mission and purpose
How-tos & tactics
Perception matrix: symbols and styles ⋅ EV #002
Every visual language — whether it belongs to a tech startup or the global cultural movement — consists of two core layers:
