How-tos & tactics
How to choose a style that people will like⋅ EV #027
In the last EV issue, you learned why you, as a founder, your designer, and your audience may have radically
How-tos & tactics
Step-by-step process breakdowns and design-it-yourself tactics. Delivered to your inbox every Wednesday.
How-tos & tactics
How to find a unique symbol when nothing comes to mind ⋅ EV #024
Product UI is one context where you'll need symbols. For example: navigation icons or icons on buttons.
They
How-tos & tactics
3-step secret of presenting lists ⋅ EV #021
Your website is mainly made up of lists. Not always bullet-point lists. Just sequences of items from the same category:
How-tos & tactics
How to coordinate your brand perception survey ⋅ EV #018
On Monday we covered WHY and WHAT of researching your brand reputation. Today, let's get to action.
When
How-tos & tactics
One-liner template for your landing page ⋅ EV #015
Two days ago, we talked about how market category sets expectations about your product in the eyes of your prospective
How-tos & tactics
Shallow waters, or “Balenciaga vs H&M” ⋅ EV #011
Patterns make our lives easy. Visual stereotypes and cliches are patterns, too. They make our thinking process easy.
Easy things
How-tos & tactics
5 Whys ⋅ EV #008
Ask a good copywriter or marketer how to write copy that persuades — or, converts on your website — and they’ll
How-tos & tactics
An alternative to R.I.P. ⋅ EV#005
The branding industry has an old and bulletproof way to uncover a company's true brand mission and purpose
How-tos & tactics
Perception matrix: symbols and styles ⋅ EV #002
Every visual language — whether it belongs to a tech startup or the global cultural movement — consists of two core layers: