How-tos & tactics
3-step secret of presenting lists ⋅ EV #021
Your website is mainly made up of lists. Not always bullet-point lists. Just sequences of items from the same category:
Pre-onboarding UX
How to orchestrate everything that happens to your potential users before they become REAL first-time users.
Resources & inspirations
Ad Eaters ⋅ EV #016
It was an intense week in EV. Heavy on words and strategy, with nothing to fuel your aesthetic senses. So
How-tos & tactics
One-liner template for your landing page ⋅ EV #015
Two days ago, we talked about how market category sets expectations about your product in the eyes of your prospective
Strategic setup
Your market category sets expectations ⋅ EV #014
What is your product?
A funding platform?
A groupware?
A fitness wearable?
An AI-agents marketplace?
A summit? Or rather, a
How-tos & tactics
5 Whys ⋅ EV #008
Ask a good copywriter or marketer how to write copy that persuades — or, converts on your website — and they’ll
Strategic setup
Website as a city⋅ EV #007
Think about web design in three layers.
Think about your website as a city.
The base layer is information architecture.