Strategic setup
How to choose a new design direction without breaking the bank ⋅ EV #013
If (re)branding is on your mind, you’ll one day need to make a future-defining decision for your brand
Visual languages
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How-tos & tactics
Shallow waters, or “Balenciaga vs H&M” ⋅ EV #011
Patterns make our lives easy. Visual stereotypes and cliches are patterns, too. They make our thinking process easy.
Easy things
Inspiration & resources
Who is playing? ⋅ EV #009
“Imagine, in a few years, you are throwing a huge party to celebrate the company’s anniversary. You invite all
Inspiration & resources
A subjective list of the most beautiful brands in Web3 ⋅ EV#006
When I joined Web3 in early 2018, it looked aesthetically primitive. An off-trend visual identity with a unique concept core
Strategic setup
5 layers of Brand ID Stack ⋅ EV #004
When people hear “brand identity”, they first imagine a logo, colors, patterns — all things visual.
It happens because we rely
How-tos & tactics
Perception matrix: symbols and styles ⋅ EV #002
Every visual language — whether it belongs to a tech startup or the global cultural movement — consists of two core layers: