How-tos & tactics
How to choose a style that people will like⋅ EV #027
In the last EV issue, you learned why you, as a founder, your designer, and your audience may have radically
Visual languages
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Strategic setup
Aesthetic Realms ⋅ EV #026
Your designer, who is confident that their visuals are great, may face your "I don't like it&
Resources & inspirations
A magic power that drives your decisions ⋅ EV #025
Next week, I'm introducing you to my favorite part of visual branding. Subconsciously, the entire world loves exactly
How-tos & tactics
How to find a unique symbol when nothing comes to mind ⋅ EV #024
Product UI is one context where you'll need symbols. For example: navigation icons or icons on buttons.
They
Visual languages
How would your headquarters look? ⋅ EV #022
"Imagine your budget has no limit. If your company owned a space, what would it be?"
I ask
Strategic setup
Your made-up name has a shape ⋅ EV #020
Many companies have descriptive (or symbolic) names: Sushi Swap, Rainbow Wallet, Polkadot, Gelato, Polygon, etc. These names evoke images and
Strategic setup
How to choose a new design direction without breaking the bank ⋅ EV #013
If (re)branding is on your mind, you’ll one day need to make a future-defining decision for your brand
How-tos & tactics
Shallow waters, or “Balenciaga vs H&M” ⋅ EV #011
Patterns make our lives easy. Visual stereotypes and cliches are patterns, too. They make our thinking process easy.
Easy things
Resources & inspirations
Who is playing? ⋅ EV #009
“Imagine, in a few years, you are throwing a huge party to celebrate the company’s anniversary. You invite all
Resources & inspirations
A subjective list of the most beautiful brands in Web3 ⋅ EV#006
When I joined Web3 in early 2018, it looked aesthetically primitive. An off-trend visual identity with a unique concept core
Strategic setup
5 layers of Brand ID Stack ⋅ EV #004
When people hear “brand identity”, they first imagine a logo, colors, patterns — all things visual.
It happens because we rely
How-tos & tactics
Perception matrix: symbols and styles ⋅ EV #002
Every visual language — whether it belongs to a tech startup or the global cultural movement — consists of two core layers: