Strategic setup
Aesthetic Realms ⋅ EV #026
Your designer, who is confident that their visuals are great, may face your "I don't like it&
Strategic setup
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Strategic setup
Too early to start ⋅ EV #023
Ask Google or AI “When should I start thinking about branding?”, and the average answer you’ll get will be
Strategic setup
Your made-up name has a shape ⋅ EV #020
Many companies have descriptive (or symbolic) names: Sushi Swap, Rainbow Wallet, Polkadot, Gelato, Polygon, etc. These names evoke images and
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Do you want to “hear through the walls”? ⋅ EV #017
When you just launched your product 2 years ago — as alpha, beta or right away to market — you hoped that
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Your market category sets expectations ⋅ EV #014
What is your product?
A funding platform?
A groupware?
A fitness wearable?
An AI-agents marketplace?
A summit? Or rather, a
Strategic setup
How to choose a new design direction without breaking the bank ⋅ EV #013
If (re)branding is on your mind, you’ll one day need to make a future-defining decision for your brand
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9 questions for a crystal-clear brand strategy ⋅ EV #010
1. Who are we here to serve?
These are people your project exists for. Be specific.
2. What are the
Strategic setup
Website as a city⋅ EV #007
Think about web design in three layers.
Think about your website as a city.
The base layer is information architecture.
Strategic setup
5 layers of Brand ID Stack ⋅ EV #004
When people hear “brand identity”, they first imagine a logo, colors, patterns — all things visual.
It happens because we rely
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Three "Yes!" ⋅ EV #001
Your primary audiences — users, partners, developers, attendees, funders, etc. — will say "Yes!" to your project three times.
The