Creative brief and a list of design assets for your podcast launch
This is the last part of the 4-issue guide to giving your podcast a visual style that gets noticed and gets talked about:
part 1 — The most beautiful podcast covers
part 2 — 5 things that shape a podcast's aesthetics
part 3 — Design and testing podcast and episode covers
part 4 — A template and a list (this issue).
A complete list of design assets you need for the podcast launch
- logo (SVG)
- show cover (square, check your platform for the size requirements + you need a resized image for the website)
- episode cover template (same dimensions as for show cover)
- landing page assets: the minimum set includes previous items, the host's photo and the meta image (usually 1200x627 px). If every episode has its own page, consider creating an episode-specific meta image for every page. It's extra work, but it brings variety to your feed when you share it on social media.
- (if your podcast has a social account) social platform banners. Use the show cover as an avatar.
- (if you will publish video interviews on YouTube) YouTube channel home banner, cover thumbnail templates for each episode and intro/outro animation.
Non-visual elements:
- One-liner description for the website. Use this template.
- Tagline.
Creative brief template
Sometimes I hear "I have graphics done by a designer, but I'm not quite happy with them".
This may happen for three reasons:
- (the main reason) because of the lack of or a poor creative brief. Input defines output
- because the designer hasn't reached the creative excellence that you expect
- because of the lack of communication and unclear feedback.
I prepared a Creative Brief template that will eliminate reason 1 for you. It covers everything we talked about.
The 10th book on this list will eliminate reason 3 for you. It explains how to give feedback that is useful and actionable.
That's a wrap. I hope this series brought you clarity about podcast aesthetics and a bit of confidence to start your own podcast.
If I missed something, ask me a question by replying to this email or commenting below this post.
Have a lovely weekend,
Ira
No spam, no sharing to third party. Only you and me.
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