How-tos & tactics
How to choose a style that people will like⋅ EV #027
In the last EV issue, you learned why you, as a founder, your designer, and your audience may have radically
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Strategic setup
Aesthetic Realms ⋅ EV #026
Your designer, who is confident that their visuals are great, may face your "I don't like it&
Resources & inspirations
A magic power that drives your decisions ⋅ EV #025
Next week, I'm introducing you to my favorite part of visual branding. Subconsciously, the entire world loves exactly
How-tos & tactics
How to find a unique symbol when nothing comes to mind ⋅ EV #024
Product UI is one context where you'll need symbols. For example: navigation icons or icons on buttons.
They
Strategic setup
Too early to start ⋅ EV #023
Ask Google or AI “When should I start thinking about branding?”, and the average answer you’ll get will be
Visual languages
How would your headquarters look? ⋅ EV #022
"Imagine your budget has no limit. If your company owned a space, what would it be?"
I ask
How-tos & tactics
3-step secret of presenting lists ⋅ EV #021
Your website is mainly made up of lists. Not always bullet-point lists. Just sequences of items from the same category:
Advanced learning
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Get EV Vol.01 zine
Embrace Variety Vol.01 contains three deep-dive guides about the core and often overlooked aspects of visual branding: personality, design taboos, and the North Star.