How would your headquarters look?

"Imagine your budget has no limit. If your company owned a space, what would it be?"

I ask my clients this question when working on (re)branding projects that include web design.

How does seeing brand design through architecture help us?

01.
Architecture helps you find the right vibe

Architecture, through its functionality and aesthetics, creates a deeply emotional experience. We talk about how we feel in a building or a park, without any professional knowledge of neuro-architecture (the intersection of neuroscience and architectural design).

Both Sagrada Família and Kölner Dom are cathedrals. Do they evoke the same emotions? ↓

02.
Architecture suggests symbols and shapes

If you build a deep tech B2B product with a made-up name, it may be hard to find a unique visual throughline for your brand identity. And you don’t want to have a saying-nothing style that will equally work for your competitor!

That’s where the shape of your name comes into play. And then, the space you choose as an answer to the question above will give us additional inspiration for visual language.

03.
It's a metaphor for web design

Thinking about your website as a city or a building helps us understand the purpose of all three layers of the website: information architecture, UX flows and UI styling. Visualising this city or building gives us a North Star to follow.

Website as a city⋅ EV #007

Think about web design in three layers. Think about your website as a city. The base layer is information architecture. If your website is a city, on this layer you plan what buildings your city should have, how they are positioned and what is the purpose of this city: * Why

Embrace VarietyIra Nezhynska

Take a minute this weekend to think:
If your company owned a space, what would it be?

Until next week,

* [cover_image] File name indicates the brand that chose this photo as their Ideal Space. All spaces are real except images for moss, PQ_01 and dl_by_ia_01 that are artworks.