End of Season 2
Yesterday, on October 2, I enrolled in an intensive course on generative design. Not the ChatGPT or Midjourney "creative" LLMs, but a true generative design where you have full control of how shapes and colors build themselves by micro-adjustment of just one parameter.
I'm doing it because the branding realm is changing. Individual brand experiences now involve an entire environment around us. Good graphic design will still take you far, but at the same time, it feels limiting, as it doesn't allow you to create an immersive brand experience.
Next year, I will be able to create dynamic visual languages that respond to… everything! Brand soundtracks, bird songs, sound of raindrops, user gestures and — maybe! — the rising sun.
It's a huge step forward. For me as a professional and for the people I serve.
But everything comes with a cost.
Just like every project, my life has a scope. These days it's:
- 2-3 client projects in parallel
- 1 pro-bono community project
- family time and the dog time
- time to stay physically healthy — mainly long mountain hikes with Sunny
- digital detox time — gardening
- and one personal project — Embrace Variety newsletter!
The course will take 10+ hours per week. To create this much space in my week, I need to remove something from my "daily life scope".
I cannot interrupt client or community work, because people rely on me. It's my reputation and income.
I will never take away play-and-training time from my dog.
In my 16-year career, I learned a couple of harsh lessons from compromising health and sleep for "one more design endeavor". The results were bad. The recovery was slow.
When a personal project is in, another personal project should be out.
That's why I'm pausing Embrace Variety for the duration of my course, calling today's issue the final episode of Season 2. We will resume with Season 3 on January 5, 2026.
During the break, you may hear from me when there is something timely and important to share.
Thank you for reading EV! I hope it helps you with your project branding.
