5-item checklist for a successful branding
Last month, you read about how branding too early can backfire.
So, when is the right time to start thinking about branding?
The answer is:
When you can check everything on the list below, in addition to ensuring that your tech will work.
□ You know that the problem you solve is real and that the world needs your solution.
Visual branding acts as a package for a product that promises a better, pain-free life. How do you know that people need what’s inside your package?
□ You know your audiences.
In other words, you know whose attention is important for your success. Not only end users, but also your ideal partners, code contributors, funders, etc.
Branding is a process of reverse-engineering an opinion about your product in people’s minds. What do you know about people whose opinion is important to you? What surrounds them?
□ You know what will happen to people when your product heals their pains and helps them achieve their goals.
You know how they describe their future success or a pain-free life. To do branding right, you need to use the language of your audience.
□ You drafted your business model or funding hypothesis.
Doesn’t need to be perfect — just knowing whose actions will keep your company alive. Does money come from selling a product? From donations? Token distribution?
Branding done right convinces people to say "Yes!"
□ You agree that you need marketing to bring your branding to your people.
You are ready to invest in content, regular social media appearance, events and, if needed, in dev-rel. Marketing is a vehicle that brings your branding to people. If noone sees it, it will not work.
These are the fundamental tasks to work on before you start wireframing your landing page or scouting inspirations for a moodboard.
Yours,
Ira
P.S. If you checked everything on the list above, consider answering these questions as the next step:
Ira Nezhynska
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