Resources & inspirations
Who is playing? ⋅ EV #009
“Imagine, in a few years, you are throwing a huge party to celebrate the company’s anniversary. You invite all
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The entire archive of design advice.
How-tos & tactics
5 Whys ⋅ EV #008
Ask a good copywriter or marketer how to write copy that persuades — or, converts on your website — and they’ll
Strategic setup
Website as a city⋅ EV #007
Think about web design in three layers.
Think about your website as a city.
The base layer is information architecture.
Resources & inspirations
A subjective list of the most beautiful brands in Web3 ⋅ EV#006
When I joined Web3 in early 2018, it looked aesthetically primitive. An off-trend visual identity with a unique concept core
How-tos & tactics
An alternative to R.I.P. ⋅ EV#005
The branding industry has an old and bulletproof way to uncover a company's true brand mission and purpose
Strategic setup
5 layers of Brand ID Stack ⋅ EV #004
When people hear “brand identity”, they first imagine a logo, colors, patterns — all things visual.
It happens because we rely
Resources & inspirations
If a blog was a movie… ⋅ EV #003
One day your company blog may enter the next-level game. It will happen when
* a few team members start writing
How-tos & tactics
Perception matrix: symbols and styles ⋅ EV #002
Every visual language — whether it belongs to a tech startup or the global cultural movement — consists of two core layers:
Strategic setup
Three "Yes!" ⋅ EV #001
Your primary audiences — users, partners, developers, attendees, funders, etc. — will say "Yes!" to your project three times.
The