How-tos & tactics
How to choose a style that people will like⋅ EV #027
In the last EV issue, you learned why you, as a founder, your designer, and your audience may have radically
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The entire archive of design advice.
Strategic setup
Aesthetic Realms ⋅ EV #026
Your designer, who is confident that their visuals are great, may face your "I don't like it&
Resources & inspirations
A magic power that drives your decisions ⋅ EV #025
Next week, I'm introducing you to my favorite part of visual branding. Subconsciously, the entire world loves exactly
How-tos & tactics
How to find a unique symbol when nothing comes to mind ⋅ EV #024
Product UI is one context where you'll need symbols. For example: navigation icons or icons on buttons.
They
Strategic setup
Too early to start ⋅ EV #023
Ask Google or AI “When should I start thinking about branding?”, and the average answer you’ll get will be
Visual languages
How would your headquarters look? ⋅ EV #022
"Imagine your budget has no limit. If your company owned a space, what would it be?"
I ask
How-tos & tactics
3-step secret of presenting lists ⋅ EV #021
Your website is mainly made up of lists. Not always bullet-point lists. Just sequences of items from the same category:
Strategic setup
Your made-up name has a shape ⋅ EV #020
Many companies have descriptive (or symbolic) names: Sushi Swap, Rainbow Wallet, Polkadot, Gelato, Polygon, etc. These names evoke images and
Resources & inspirations
14 questions that reveal people's opinions about your product ⋅ EV #019
How-tos & tactics
How to coordinate your brand perception survey ⋅ EV #018
On Monday we covered WHY and WHAT of researching your brand reputation. Today, let's get to action.
When
Strategic setup
Do you want to “hear through the walls”? ⋅ EV #017
When you just launched your product 2 years ago — as alpha, beta or right away to market — you hoped that
Resources & inspirations
Ad Eaters ⋅ EV #016
It was an intense week in EV. Heavy on words and strategy, with nothing to fuel your aesthetic senses. So
How-tos & tactics
One-liner template for your landing page ⋅ EV #015
Two days ago, we talked about how market category sets expectations about your product in the eyes of your prospective
Strategic setup
Your market category sets expectations ⋅ EV #014
What is your product?
A funding platform?
A groupware?
A fitness wearable?
An AI-agents marketplace?
A summit? Or rather, a
Strategic setup
How to choose a new design direction without breaking the bank ⋅ EV #013
If (re)branding is on your mind, you’ll one day need to make a future-defining decision for your brand
Resources & inspirations
11 books on design-it-yourself and marketing for first-time founders ⋅ EV #012
This week I'm at Berlin Blockchain Week, and I brought a giveaway for developers. It's a
How-tos & tactics
Shallow waters, or “Balenciaga vs H&M” ⋅ EV #011
Patterns make our lives easy. Visual stereotypes and cliches are patterns, too. They make our thinking process easy.
Easy things
Strategic setup
9 questions for a crystal-clear brand strategy ⋅ EV #010
1. Who are we here to serve?
These are people your project exists for. Be specific.
2. What are the