Strategic setup
How to choose a new design direction without breaking the bank ⋅ EV #013
If (re)branding is on your mind, you’ll one day need to make a future-defining decision for your brand
Ira Nezhynska
Inspiration & resources
11 books on design-it-yourself and marketing for first-time founders ⋅ EV #012
This week I'm at Berlin Blockchain Week, and I brought a giveaway for developers. It's a
How-tos & tactics
Shallow waters, or “Balenciaga vs H&M” ⋅ EV #011
Patterns make our lives easy. Visual stereotypes and cliches are patterns, too. They make our thinking process easy.
Easy things
Strategic setup
9 questions for a crystal-clear brand strategy ⋅ EV #010
1. Who are we here to serve?
These are people your project exists for. Be specific.
2. What are the
Inspiration & resources
Who is playing? ⋅ EV #009
“Imagine, in a few years, you are throwing a huge party to celebrate the company’s anniversary. You invite all
How-tos & tactics
5 Whys ⋅ EV #008
Ask a good copywriter or marketer how to write copy that persuades — or, converts on your website — and they’ll
Strategic setup
Website as a city⋅ EV #007
Think about web design in three layers.
Think about your website as a city.
The base layer is information architecture.
Inspiration & resources
A subjective list of the most beautiful brands in Web3 ⋅ EV#006
When I joined Web3 in early 2018, it looked aesthetically primitive. An off-trend visual identity with a unique concept core
How-tos & tactics
An alternative to R.I.P. ⋅ EV#005
The branding industry has an old and bulletproof way to uncover a company's true brand mission and purpose
Strategic setup
5 layers of Brand ID Stack ⋅ EV #004
When people hear “brand identity”, they first imagine a logo, colors, patterns — all things visual.
It happens because we rely
Inspiration & resources
If a blog was a movie… ⋅ EV #003
One day your company blog may enter the next-level game. It will happen when
* a few team members start writing
How-tos & tactics
Perception matrix: symbols and styles ⋅ EV #002
Every visual language — whether it belongs to a tech startup or the global cultural movement — consists of two core layers:
Strategic setup
Three "Yes!" ⋅ EV #001
Your primary audiences — users, partners, developers, attendees, funders, etc. — will say "Yes!" to your project three times.
The
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